A squint-eyed, disheveled haired species with a pukish look, dangling spectacles, wearing a baggy t-shirt looked at me from the mirror in the tiny loo of an aircraft. But I didn’t go there to look at it; I had far more important calls of nature to attend to.
The Asian Vegetarian Meal (AVM) is something I can vouch for, after having had the privilege to sample it in quite a few flight carriers. I really applaud the consistency, texture, quality, taste and smell that these boxes come packed with. You can never put in a rank on which airline serves better meal plates; they all compete fiercely with one another. It’s a matter of pride, I believe, and it rises above petty things such as carrier, destination, flying class etc.
Have you heard of the Saravana Bhavan chain of restaurants? This restaurant stands testimony to the factors I mentioned above. They say, a dosa or a coffee or a biriyani will taste exactly the same and as delicious no matter in which branch you devour it – be it Chennai, Paris, the USA or any part of the world.
The world’s premier and even the not-so-premier airlines have taken a page or two from this secret story for their AVM, only in the other extreme.
Consistency – Rock solid, pity can’t carry hammers in hand baggage to break the naan breads
Texture – Uncooked, breaking through the rice and chewing is a privileged teeth exercise
Quality – Benchmark. On par with all the flight kitchens.
Taste – Am a bland food lover and imagine me complaining about the taste
Smell – Hey my socks are fresh out of the laundry
High time Business Schools did a case study on this topic. High time it is given Six Sigma recognition. Maintaining the standard across destinations by just one flight carrier is by itself a tough and a meticulous task for an organization, enforcing strict Quality Inspections and processes, and here we are speaking about multiple airlines maintaining exactly the same standard! And of course, with similar results due to its intake.
I need to head back to the species in the mirror now, Mr. Neighbour, please excuse me.
P.S: I found this brilliant brilliant piece by Krish Ashok, hammered the AVM on its face (and in the process broke the hammer) – Asian Vegetarian Hell !